Marketing & Media Specialist

Location: Jacksonville Beach, FL
 

GORUCK is looking for a multi-talented Marketing & Media Specialist to join our team in Jacksonville Beach, Florida.

Who You Are

You are a visual storyteller and a technical executor who lives the rucking lifestyle. You don’t just market the brand—you know it, you live it, and you know exactly how to translate that energy into digital content. We are a team of unconventional thinkers and doers at GORUCK HQ. We’re looking for someone whose path has been unconventional and who continues to seek new challenges. While we value experience, we prioritize passion, grit, and a hunger to learn over a traditional resume.

What You’ll Do

• Content Creation: Capture and edit high-quality photography and video for social channels, ads, and product launches.
• Graphic Design: Create impactful assets for web updates, landing pages, and email campaigns.
• Digital Execution: Build and design email layouts that resonate with our community.
• Shopify Management: Build and optimize Product Detail Pages (PDPs), ensuring visual specs and descriptions are sharp and focused.

The Requirements

• Local Presence: Based in Jacksonville Beach, FL for daily on-site work at GORUCK HQ.
• GORUCK Native: Deep understanding of the GORUCK ethos, rucking lifestyle and community.
• Toolkit: Proficient in Adobe Creative Suite (Premiere, Photoshop, Illustrator) and comfortable navigating Shopify.
• Experience: You need 1–3 years of hands-on technical reps to hit the ground running, but your portfolio is what proves you can execute autonomously.
• Authentic Voice: Ability to balance "authentic edginess" with the functional needs of a growing e-commerce business.
• Willingness to Travel: You are ready to hit the road when necessary—commitment to the mission comes first.
• Growth Mindset: This is an individual contributor role perfect for someone who is hands-on, hungry to learn, and ready to help build digital content from the ground up.

The Opportunity

You will work directly with our Chief Branding Officer, Mike Vallely, helping to drive the creative vision for the brand. It’s an opportunity to contribute to a unique community and produce work that reaches a global audience.

Why GORUCK

• Zero corporate fluff: We train hard, move fast, and back everything with a lifetime guarantee.
• Own the flow: You aren't managing a process; you’re shaping the company’s strategic direction from the ground floor.
• Real perks: GORUCK-sponsored insurance, 401(k), and generous PTO.
• The Community: Unlimited, free entry to GORUCK events and deep discounts on gear.
• The Team: You’ll work with teammates who believe in earning it, leading from the front, and prioritizing relentless execution.

Note: This job description isn't a static contract—roles evolve, and we expect you to evolve with them. GORUCK is an equal opportunity employer. We hire based on merit, character, and grit, and we do not tolerate discrimination. If you need a reasonable accommodation to perform this role, let us know.